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Ask me about workshops, FDPs, consulting, or research training.
Now Accepting FDP & Workshop Bookings · 2025–26
msadvisory.co.in · Research · Training · Consulting

Research. Training.
Transformation. For Institutions & Organizations.

Expert-led FDPs, MDPs, Research Workshops & Organizational Consulting — by Dr. Sagar S Tanna, Ph.D. | Scopus Author | NPTEL Domain Scholar & Discipline Star | UGC-NET Qualified.

10+
Years Teaching
8+
Publications
9+
NPTEL Courses
500+
Students Mentored
Bibliometric AnalysisAI in Research FDPs & MDPsCSR Impact Startup ConsultingSustainability Digital MarketingSLR & Meta-Analysis
Dr. Sagar S Tanna
Dr. Sagar S Tanna
Ph.D. · MBA · PGDM Bronze Medalist
ScopusPublished
WoSPublished
UGCNET Cleared
NISMCertified
NPTEL Domain Scholar Discipline Star Scopus Author WoS Published UGC-NET Qualified
NPTEL Domain Scholar – Marketing Discipline Star – Management (IITs) Scopus & WoS Published Author UGC-NET Qualified · June 2024 NISM Certified – Research Analyst & MF Distribution Runner-Up – GTU International Case Writing 2022 Ph.D. Entrepreneurship – R K University 2024 10+ Years Academic & Industry Engagement NPTEL Domain Scholar – Marketing Discipline Star – Management (IITs) Scopus & WoS Published Author UGC-NET Qualified · June 2024 NISM Certified – Research Analyst & MF Distribution Runner-Up – GTU International Case Writing 2022 Ph.D. Entrepreneurship – R K University 2024 10+ Years Academic & Industry Engagement
Why MS Advisory?

Your Institution Deserves Research-Backed Training

Most training programs are theoretical. MS Advisory bridges the gap — every workshop, FDP, and consulting engagement is grounded in peer-reviewed research and real-world outcomes.

🔬
"Our faculty need to publish in Scopus but don't know where to start."
FDPs on empirical paper writing, bibliometric analysis, and SLR give faculty a clear publishing roadmap — from idea to acceptance.
🤖
"We want to integrate AI into our institution but don't know how."
Hands-on AI workshops for faculty, staff, and students — covering AI tools for research, teaching, administration, and operations.
🚀
"Our startup or organization needs expert strategic guidance."
PhD-level consulting on business scaling, startup ecosystems, CSR impact, sustainability, and AI integration — backed by published research.
📊
"Our PhD scholars struggle with advanced research methodologies."
Specialized workshops on SEM-SmartPLS, bibliometrics, meta-analysis, and AI in research — turning methodology anxiety into publication confidence.
What We Offer

Academic & Professional Services

Designed for institutions, researchers, corporate teams, and organizations — every offering is built on proven pedagogy and research excellence.

🎓
Faculty Development
FDP – Research & Pedagogy

Intensive Faculty Development Programs covering research methodology, AI-powered teaching, outcome-based education, and Scopus/UGC academic writing.

Research MethodologyOBEAI in TeachingAcademic Writing
Enquire for your institution →
📊
Research Workshops
Advanced Research Methods Training

Tool-based workshops for PhD scholars and faculty: bibliometrics, SLR, meta-analysis, SEM, and qualitative research — publication-ready output.

BibliometricsMeta-AnalysisSLRSEM-SmartPLSNVivo
See all workshops →
🤖
AI Workshops
AI for Academics & Organizations

Practical AI literacy for faculty, staff, and students — ChatGPT, AI research tools, and AI-powered office administration and workflows.

ChatGPT & LLMsAI Research ToolsAI Office AdminLinkedIn & AI
Book AI workshop →
💼
Management Development
MDP – Executive Programs

Management Development Programs for corporate leaders on digital marketing, consumer behavior, brand management, and business analytics.

Digital MarketingBrand StrategyConsumer BehaviorHR Strategy
Plan your MDP →
📝
Academic Writing
Scopus & WoS Publication Support

End-to-end guidance for publishing in indexed journals — paper structuring, hypothesis framing, results writing, journal selection, and submission strategy.

Paper WritingJournal SelectionPeer Review PrepCase Writing
Get publication support →
📣
Digital Marketing
Social Media & Digital Strategy

Workshops and consulting on digital marketing fundamentals, social media strategy, Google Analytics, Meta Ads, and omnichannel campaigns.

Social MediaGoogle AnalyticsMeta AdsBrand Strategy
Enquire now →
Deep-Dive Programs

Research Training Workshops

Hands-on, tool-based workshops for PhD scholars, faculty, and researchers — moving from confusion to publication-ready confidence.

Foundational
Systematic Literature Review (SLR)

PRISMA protocols, database selection, thematic synthesis. From zero to a complete, publishable literature review.

⏱ 1–2 Days👥 All Researchers
Advanced
Bibliometric Analysis

VOSviewer, Bibliometrix (R) — co-citation, keyword mapping, knowledge domain visualization. Produce a publishable bibliometric paper.

⏱ 2 Days👥 PhD Scholars
Advanced
Meta-Analysis

Effect sizes, forest plots, heterogeneity testing, and quantitative synthesis for high-impact journals.

⏱ 2 Days👥 Researchers
Expert
SEM with SmartPLS & SPSS

PLS-SEM model building to interpretation. Multivariate analysis. Full hands-on with real datasets and management research focus.

⏱ 3 Days👥 Mgmt Researchers
Foundational
Qualitative Research – NVivo & Orange

Thematic analysis, coding, content analysis using NVivo and Orange for interview and qualitative survey data.

⏱ 1–2 Days👥 All Researchers
Expert
AI Tools in Research

Scite.ai, Elicit, ResearchRabbit, Consensus, ChatGPT for literature mapping and research writing acceleration.

⏱ 1 Day👥 Faculty & Scholars
Workshop
Empirical Paper Writing for Scopus/WoS

Art and science of writing empirical research papers — structuring, hypotheses, results, targeting indexed journals.

⏱ 2 Days👥 Faculty
Workshop
Case Study Research & Writing

From field interviews to publication-ready cases for GTU, Emerald, and institutional journals — with pedagogical notes.

⏱ 1 Day👥 Faculty & PhD
Book a Research Workshop →
Organizational Consulting

Strategic Consulting for Organizations

Research-grounded strategic advisory for corporates, NGOs, startups, and educational institutions seeking measurable impact.

01
CSR Impact Assessment

Design, monitor, and evaluate CSR initiatives aligned to SDGs. Stakeholder impact documentation, social audit support, and CSR reporting frameworks.

→ Corporates · NGOs · PSUs
02
AI Integration for Business

Identify AI opportunities, build adoption roadmaps, train teams on AI-powered tools, and develop governance frameworks for responsible AI use.

→ SMEs · Startups · Institutions
03
Business Scaling Strategy

Growth frameworks, market expansion, branding, and distribution for SMEs and startups — informed by published startup ecosystem research.

→ SMEs · Founders · Family Business
04
Sustainability Consulting

ESG frameworks, green marketing, sustainable supply chains, and SDG alignment for long-term competitive advantage.

→ Manufacturers · Exporters · NGOs
05
Startup Advisory

Go-to-market strategy, pitch preparation, competitive positioning — backed by PhD-level research on campus startup ecosystems.

→ Founders · Campus Startups · Incubators
06
Marketing & Digital Strategy

Consumer behavior-informed marketing, IMC, digital campaign architecture, and brand positioning for organizations and institutions.

→ Brands · Institutions · SMEs
Request a Consulting Call →
In the Field

Workshops Conducted

Sessions delivered across institutions and organizations in Gujarat — training faculty, students, professionals, and business communities.

AI Essentials Workshop
KMA · ADIPUR
Social Media & Digital Marketing for Business Community
Kutch Management Association
LinkedIn AI for Law Students
18 FEB 2025 · TMIMS LAW
LinkedIn & AI Digital Tools for Law Students
Tolani Motwane Institute of Law
AI Office Workshop
KMA · ADIPUR
Digital Business & AI Strategy – Corporate Audience
Kutch Management Association
TIC Workshop
9 FEB 2025 · TOLANI INSTITUTE OF COMMERCE
LinkedIn & AI: Essential Tools for Commerce Students
Tolani Institute of Commerce, Adipur
Panel Discussion
29 MAR 2026 · ADIPUR LOHANA MAHAJAN
Digital Retail – New Opportunities for Retailers & Youth
Shri Adipur Lohana Mahajanvadi
Award Felicitation
MAR 2026 · ADIPUR
Speaker Felicitation – Lohana Mahajan Seminar
Shri Adipur Lohana Mahajan
Publications & Research

Selected Research Output

Research spanning entrepreneurship, green marketing, consumer behavior, digital commerce, and campus startup ecosystems — indexed in Scopus, WoS, and UGC CARE.

2026
Scopus
Scaling with purpose: the strategic growth dilemma of Torchit in assistive innovation
Emerald Emerging Markets Case Studies · ISSN 2045-0621
2024
Web of Science
Mapping the Evolution of Campus Startup Ecosystem: A 25-Year Bibliometric Review (1998–2023)
Journal of Global Entrepreneurship Research · ISSN 2251-7316
2023
UGC CARE Group 1
Analysis of Factors Affecting Intention to Purchase Green Products: A Millennials' Perspective
Kanpur Philosophers: Int. Journal of Humanities, Law and Social Sciences
2022
UGC CARE
Determinants of Campus Startup Ecosystem: Study of Boozup & Torchit (Shark Tank Series–1)
Journal of the Asiatic Society of Mumbai · ISSN 0972-0766
2020
Peer-reviewed
Green Marketing: A Study of Factors Impacting Consumer Receptivity
Rabindra Bharati Journal of Philosophy · ISSN 0973-0087
2018
Peer-reviewed
A Study on Challenges, Issues and Status of Women in Present Scenario
IJRSML · ISSN 2321-2853
About

Meet Dr. Sagar S Tanna

Dr. Sagar S Tanna is an Assistant Professor of Marketing at Tolani Motwane Institute of Management Studies, Adipur (Kutch), Gujarat — with over a decade of teaching, research, and industry engagement.

He holds a Ph.D. in Entrepreneurship (campus startup ecosystems) from R K University, an MBA in Marketing Management from IGNOU, and a PGDM (Bronze Medalist) in Marketing & Finance. His B.Sc. in Chemistry gives him a uniquely analytical lens on business problems.

Recognized as an NPTEL Domain Scholar in Marketing and Discipline Star in Management — achieving Elite, Silver, and Topper performance across 9 NPTEL courses conducted by IITs. He is UGC-NET Qualified, NISM-certified in Mutual Funds and Research Analysis, and a published Scopus and Web of Science author.

🏆 NPTEL Recognition

Domain Scholar – Marketing (SWAYAM-NPTEL, 2023) · Discipline Star – Management (IITs, 2023) · 9 courses completed · Elite, Silver & Topper certifications across Consumer Behavior, IMC, Marketing Management, Services Marketing & more.

🔬 Research & Digital Tools

SPSSSmartPLSNVivoVOSviewerBibliometrix RATLAS.tiOrangeChatGPTScite.aiElicitResearchRabbitGoogle AnalyticsMeta Ads ManagerCanva
  • Ph.D. Entrepreneurship – R K University (2024)
  • MBA Marketing Management – IGNOU (2023)
  • PGDM Bronze Medal – Marketing & Finance, TIMS (2014)
  • B.Sc. Chemistry – Kachchh University (2012)
  • UGC-NET Qualified (June 2024)
  • NISM V-A: Mutual Fund Distribution (2023)
  • NISM XV: Research Analyst (2022)
  • Scopus – Emerald Emerging Markets Case Studies (2026)
  • Web of Science – Journal of Global Entrepreneurship Research (2024)
  • Runner-Up – GTU International Case Writing Competition (2022)
  • 10+ years at Tolani Motwane Institute of Management Studies
  • Corporate Relations Head · Alumni Trust Treasurer · Student Mentor
  • Workshops: KMA, Tolani Institutes, ICAI, Lohana Mahajan
  • 8 Journal Publications · 8 Conference Presentations

Ready to Elevate Your Institution or Organization?

Whether you need an FDP, a research workshop, or strategic consulting — the first step is a conversation. Dr. Sagar responds within 24 hours.

🎓 For Institutions & Colleges

FDPs, MDPs, research workshops, AI programs — fully customizable to your curriculum and academic calendar.

Enquire for FDP / MDP

🏢 For Organizations & Startups

CSR impact, AI integration, business scaling, sustainability consulting — grounded in published research and real results.

Request Consulting Call